How do you demonstrate authority, engage prospects, and convert leads in the cybersecurity space? It’s all about content marketing—and in such a technical field, you have to really know what you’re talking about.
Take a look at how award-winning company Conquest Cyber leveraged technical copywriting services from Blue Griffin to win business and fuel growth in cybersecurity.
Brand Messaging and Strategy
Before we get to writing, we always want to get on the same page with some foundational content strategy.
- Brand messaging establishes WHAT we’re talking about.
- Brand voice establishes HOW we talk about it.
Both are equally important, and key to maintaining quality, effectiveness, and consistency across multiple departments and vendors.
Part of our initial work encompassed much of the written content for the Conquest website, including an array of unique service pages.
A Memorable Brand Voice
Conquest’s brand voice is particularly memorable as it leans on the voice of CEO Jeff Engle, a Spec Ops Army veteran who now leverages his unique tactical experience to defend critical infrastructure on the new digital frontlines of warfare in the 21st Century.
Even when Jeff wasn’t directly featured in blogs, podcasts, and other materials, the brand itself adopted a similar voice, speaking with clarity and confidence, and a firm commitment to its cause.
“In the face of fast-evolving cyber threats, we’re not just here to protect our nation’s systems, networks, and data; we’re here to protect our way of life.” Jeffrey J. Engle, CEO, Conquest
Cybersecurity Marketing Content to Drive Sales
While we provided an array of top-of-funnel content (industry insight blogs, thought leadership blogs, and podcasts), much of our efforts were aligned around focused sales materials.
This work encompassed case studies, web page content, white papers, and other sales materials. These deliverables were positioned to attract leads as gated content online, equip sales teams, and fuel account-based marketing.
Because Conquest serves highly regulated sectors of the defense industrial base (DiB) and critical infrastructure, our content often ventured in topics of compliance as well, helping readers understand how to comply with complex cybersecurity guidelines and regulations.
Fueling Successful Outcomes
Over the last few years, Conquest has received numerous prestigious awards, including the 2022 Microsoft Partner of the Year for US Defense & Intelligence.
In 2023, Conquest was successfully acquired by BlueVoyant in 2023.
Learn More About Cybersecurity Marketing
How can content drive growth and sales for your company? Blue Griffin is uniquely equipped to create and execute content marketing plans for for companies in technical industries like cybersecurity, science, and engineering. Contact us for a complimentary consultation.
About the Author
Lucas Forsythe
As the Principal of Blue Griffin Marketing, Lucas takes a hands-on approach to content collection and creation. He loves digging into complex subject matter to create engaging, effective marketing materials.