Case Study: Contaminoff Technical Brand Launch

Microbial contamination is a universal problem in water-based paints and coatings, but it’s not particularly well understood, and people don’t like to talk about it. On top of all that, the industry is a little change-adverse and wary of new technologies and new non-toxic biocide technologies. If you’re going to launch a new brand in…

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Content Fuels Explosive Growth for Hydrogen / Oxygen Company

Over many years, we’ve enjoyed a close partnership with global engineering firm WHA International, Inc. Whether we’re watching them blow something up in the New Mexico desert or interviewing an engineer from afar, each project with them represents a unique opportunity to talk to some incredibly smart people, dig into technical content, and learn something…

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Texas Asphalt Pavement Association Launches New Website

In 2023, Blue Griffin Marketing completed a website redesign for the Texas Asphalt Pavement Association (TXAPA). The organization connects and serves hundreds of asphalt producers, contractors, suppliers, and other key players in the asphalt industry. Emily Adams is the association’s director of marketing. As a former marketing agency owner, she had high standards and specific…

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