Posts Tagged ‘Technical Content’
Case Study: Contaminoff Technical Brand Launch
Microbial contamination is a universal problem in water-based paints and coatings, but it’s not particularly well understood, and people don’t like to talk about it. On top of all that, the industry is a little change-adverse and wary of new technologies and new non-toxic biocide technologies. If you’re going to launch a new brand in…
Read MoreBuilding a Growth Engine: When Marketing and Sales Work Together
Every company wants to grow. They’re investing in sales and marketing and experimenting with different tactics, campaigns, and tools. Leadership and marketing are putting in a lot of good work and money, but something still isn’t clicking. Recently, I sat down with Joe Dauskurdas of ProGrowth Advisors to talk through this exact pattern: why capable…
Read MoreTrue Grit: Xtreme Wear Parts Content Marketing
In 2026, Astrak US engaged Blue Griffin to help bring one of its subsidiary brands to life through content. Xtreme Wear Parts specializes in mulcher teeth. Content Strategy Before we began, we took a deep dive into the world of mulchers and stump grinders to uncover how the audience talked and what they cared about.…
Read MoreBack on Track with Rubber Track Canada
In 2026, Astrak US engaged Blue Griffin to help bring one of its subsidiary brands to life through content. Rubber Track Canada specializes in rubber tracks and undercarriage parts built for a wide range of applications in Canada. Content Strategy Before we began, we researched rubber tracks and construction in Canada to better understand how…
Read MoreWhat’s in a Content Package? (Featuring DevReady.io)
Ok, so you’re ready to publish some content to build authority, educate your customers, and drive conversions… but where do you start? What does that look like? At Blue Griffin, we’re all about creating intentional, meaningful content that drives real marketing results. While each piece of content is unique, we’ve got a consistent process and…
Read MoreHow to Bridge the Gap Between Your Customers and Technical SMEs
Marketing is all about bridging the gap between brands and customers. Easy right? Not so much. Especially in industries like science, technology, and healthcare, technical experts truly think and talk differently than their target customers. They have different priorities, and they can approach the same ideas from very different angles. Technical Experts Care More About……
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