This month we begin a new chapter in the story of our world, our businesses, and our personal lives. Life is broken up into chapters for a reason; our brains crave concise story loops, bound by natural beginnings and endings.
For better or worse, this past year has gifted us all an extended period of reflection. The start of a new year offers a once-in-a-lifetime opportunity to harness all those thoughts, creativity, and pent-up energy! It’s time to put pen to paper and mark the beginning of a new chapter.
Really only one question remains… are you ready to write this next chapter?
What chapter are we in now?
According to ancient story formulas, all heroes must go through an “ordeal” or central crisis through which they can transform and grow. They experience some kind of death and rebirth, and they gain valuable tools and knowledge needed to fight the final battle and save the day.
Think about it… Luke Skywalker emerges from the bowels of the Death Star with the princess and the secret plans to destroy the enemy. Dorothy returns from the Wicked Witch’s castle with the Ruby Slippers and the power to go home. Indiana Jones escapes from the cave with the Holy Grail and the ability to save his father.
Today, we too have been through a season of trials both big and small. We have all experienced some kind of death (R.I.P. social life) and rebirth, and we’ve collected new tools and wisdom. Like the heroes of old, this ordeal has been preparing us for something — but for what?
A season of change
As we move into 2021, we’re right there with you, beginning a new chapter of our own. We’ve grown, our business has evolved, and we’ve been blessed with big opportunities to press ahead.
For us, things will literally look different in 2021… we’re rebranding! Over the next few weeks, you will see us rolling out a new name, a new logo, and a new website, all along with tools and resources to help equip our clients to better grow their businesses in 2021.
We’ve learned and grown a lot over the past 7 years as Forsythe Creative, and it’s time to put our experience to work. In short, we’re taking the best parts of who we were, and molding and shaping them into a clearer, better vision of who we’re becoming.
Giving something back
To commemorate this new chapter (for all of us), we’re holding a giveaway to provide free marketing services to a deserving small business or non-profit… and we need your help! Maybe you’re involved in a charitable cause that is close to your heart, or you simply have a favorite independent restaurant down the street. We want to know who they are!
The fact is, we all know someone who has had more than their fair share of challenges in 2020, and now it’s time to give back. The best part? All you have to do is enter their name in our brand makeover giveaway — it takes all of 60 seconds. We’ll take care of the rest!
Help your favorite SMALL BUSINESS OR NON-PROFIT!
We need your help to identify a special organization that needs a boost in 2021. You can enter as many names as you would like. The winner will receive our signature brand messaging experience, plus their choice of a custom website, logo, or video.
Let's write this next chapter together
Imagine what it would feel like to look back on 2021, confident that you took advantage of every opportunity to excel, to grow, and to help each other. It's time to take back control and make this year the best it could possibly be.
Are you ready to write this next chapter?
About the author...
Lucas founded Forsythe Creative in 2014 to empower clients to excel in their marketing. He loves storytelling, design, and photography — and he's got a knack for synthesizing complex subject matter into accessible, engaging content... Read more