Case Studies
Case Study: Contaminoff Technical Brand Launch
Microbial contamination is a universal problem in water-based paints and coatings, but it’s not particularly well understood, and people don’t like to talk about it. On top of all that, the industry is a little change-adverse and wary of new technologies and new non-toxic biocide technologies. If you’re going to launch a new brand in…
Read MoreTrue Grit: Xtreme Wear Parts Content Marketing
In 2026, Astrak US engaged Blue Griffin to help bring one of its subsidiary brands to life through content. Xtreme Wear Parts specializes in mulcher teeth. Content Strategy Before we began, we took a deep dive into the world of mulchers and stump grinders to uncover how the audience talked and what they cared about.…
Read MoreBack on Track with Rubber Track Canada
In 2026, Astrak US engaged Blue Griffin to help bring one of its subsidiary brands to life through content. Rubber Track Canada specializes in rubber tracks and undercarriage parts built for a wide range of applications in Canada. Content Strategy Before we began, we researched rubber tracks and construction in Canada to better understand how…
Read MoreWhat’s in a Content Package? (Featuring DevReady.io)
Ok, so you’re ready to publish some content to build authority, educate your customers, and drive conversions… but where do you start? What does that look like? At Blue Griffin, we’re all about creating intentional, meaningful content that drives real marketing results. While each piece of content is unique, we’ve got a consistent process and…
Read MoreContent Fuels Explosive Growth for Hydrogen / Oxygen Company
Over many years, we’ve enjoyed a close partnership with global engineering firm WHA International, Inc. Whether we’re watching them blow something up in the New Mexico desert or interviewing an engineer from afar, each project with them represents a unique opportunity to talk to some incredibly smart people, dig into technical content, and learn something…
Read MoreTechnical Content Supercharges Cybersecurity Marketing
How do you demonstrate authority, engage prospects, and convert leads in the cybersecurity space? It’s all about content marketing—and in such a technical field, you have to really know what you’re talking about. Take a look at how award-winning company Conquest Cyber leveraged technical copywriting services from Blue Griffin to win business and fuel growth…
Read MoreTexas Asphalt Pavement Association Launches New Website
In 2023, Blue Griffin Marketing completed a website redesign for the Texas Asphalt Pavement Association (TXAPA). The organization connects and serves hundreds of asphalt producers, contractors, suppliers, and other key players in the asphalt industry. Emily Adams is the association’s director of marketing. As a former marketing agency owner, she had high standards and specific…
Read MoreEmergency Physicians Associates Website Redesign
In 2023, Emergency Physicians Associates (EPA) reached out to us at Blue Griffin to create a new website. The medical group provides emergency physician staffing for hospitals and urgent care centers throughout California. Their former website was quite dated, and an update was much needed to help attract new clients and new talent! “Our group…
Read MoreCompression Solutions SEO Sprint Drives Immediate Impact
A lot of people think of SEO as a long game, and while that’s generally true, you can achieve short-term gains (or losses) with the right (or wrong) practices. While all of our content marketing is geared toward steady SEO growth, we’ll often set aside dedicated time and effort to focus on SEO. We pull…
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