Blog
Do You Really Need WordPress Website Management?
I recently spoke with a client facing a familiar scenario. They’re almost done building a new WordPress website with a large agency. The end product will be good, but the agency isn’t looking like a long-term operational partner. So, our client is on the brink of this big website handoff and asking, “Now what?” I’m…
Read MoreBuilding a Growth Engine: When Marketing and Sales Work Together
Every company wants to grow. They’re investing in sales and marketing and experimenting with different tactics, campaigns, and tools. Leadership and marketing are putting in a lot of good work and money, but something still isn’t clicking. Recently, I sat down with Joe Dauskurdas of ProGrowth Advisors to talk through this exact pattern: why capable…
Read MoreStop Scrolling & Start Engaging: Boost Your LinkedIn Content with Personal Engagement
If one of your goals is to better engage your B2B target audience, LinkedIn is certainly one of the best places to start. According to HubSpot, LinkedIn is 227% more effective for lead generation than Facebook and X. In fact, 80 percent of the workforce is checking social media at least once a day. Your…
Read MoreWhat’s in a Content Package? (Featuring DevReady.io)
Ok, so you’re ready to publish some content to build authority, educate your customers, and drive conversions… but where do you start? What does that look like? At Blue Griffin, we’re all about creating intentional, meaningful content that drives real marketing results. While each piece of content is unique, we’ve got a consistent process and…
Read More10 Years of Blue Griffin: Why We Still Believe in the Power of People
Ten years. That’s how long it’s been since we started this little creative experiment that eventually became Blue Griffin. Back then, it was just me (Lucas) and my wife, Hannah Forsythe, figuring things out one project at a time. We were two freelancers building a life—and a business—on coffee, creativity, and the hope that our…
Read MoreBlue Griffin Welcomes Ally Lightle, Account Manager
We’re so excited to announce that Ally Lightle has joined Blue Griffin as our new Account Manager. With an eye for focus and organization, her role is all about streamlining project management and elevating our client experience! Ally’s Background Ally brings a background in both public relations and marketing, having worked on both the agency…
Read MoreWill AI Replace Content Marketers?
As the founder of a content marketing agency, everyone wants to know if we’re worried about AI content marketing taking over our business. Nope. Don’t get me wrong; the AI revolution is definitely upping the ante. To some degree, we’ve all got to adapt or die, and that’s a real concern. But, we believe when…
Read MoreHow to Bridge the Gap Between Your Customers and Technical SMEs
Marketing is all about bridging the gap between brands and customers. Easy right? Not so much. Especially in industries like science, technology, and healthcare, technical experts truly think and talk differently than their target customers. They have different priorities, and they can approach the same ideas from very different angles. Technical Experts Care More About……
Read MoreHow to collect amazing testimonials from your customers
Now is the perfect time to collect and organize testimonials. They’re truly the gift that keeps giving—great for sales materials, social posts, and a little spice for your website. Asking for feedback can seem intimidating at first, but with the right strategy and a few simple tools, you’ll be nabbing some killer quotes in no…
Read MoreDiagnosing traffic decline: coming out on top of big Google updates
If you’ve seen some fluctuations in your website traffic, you’re not alone. In March, Google rolled out a large update and a number of changes to the way it ranks websites. In some ways, this isn’t news: Google is constantly working to improve its algorithms. However, every now and then the search engine giant rolls…
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