Case Study: Texas Asphalt Pavement Association Website

In 2023, Blue Griffin Marketing completed a website redesign for the Texas Asphalt Pavement Association (TXAPA). The organization connects and serves hundreds of asphalt producers, contractors, suppliers, and other key players in the asphalt industry. Emily Adams is the association’s director of marketing. As a former marketing agency owner, she had high standards and specific…

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Cut the Crap! 3 Phrases to Cut from Your Marketing Copy

Good marketing copy is about clarity and engagement. You need to grab people’s attention, communicate what’s important — and get rid of everything else! As a marketer, I’ve got a few pet peeves when it comes to copywriting: useless phrases that even the biggest brands use. Clean up your messaging by cutting these three (almost)…

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Case Study: Emergency Physicians Associates Website Redesign

In 2023, Emergency Physicians Associates (EPA) reached out to us at Blue Griffin to create a new website. The medical group provides emergency physician staffing for hospitals and urgent care centers throughout California. Their former website was quite dated, and an update was much needed to help attract new clients and new talent! “Our group…

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What Are the Best Website Tools for a Redesign?

Some of our favorite projects are website design projects! There’s nothing more satisfying then launching a fresh new brand presence online with a website that looks great and works great. A successful website design is primarily dependent on a proven process: communicating, planning, and collaborating in such a way that everyone gets exactly what they…

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