Diagnosing traffic decline: coming out on top of big Google updates 

By Rebekah Mays | April 15, 2024

If you’ve seen some fluctuations in your website traffic, you’re not alone. In March, Google rolled out a large update and a number of changes to the way it ranks websites. In some ways, this isn’t news: Google is constantly working to improve its algorithms. However, every now and then the search engine giant rolls…

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Case Study: Texas Asphalt Pavement Association Website

By Lucas Forsythe | February 2, 2024

In 2023, Blue Griffin Marketing completed a website redesign for the Texas Asphalt Pavement Association (TXAPA). The organization connects and serves hundreds of asphalt producers, contractors, suppliers, and other key players in the asphalt industry. Emily Adams is the association’s director of marketing. As a former marketing agency owner, she had high standards and specific…

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Cut the Crap! 3 Phrases to Cut from Your Marketing Copy

By Lucas Forsythe | January 15, 2024

Good marketing copy is about clarity and engagement. You need to grab people’s attention, communicate what’s important — and get rid of everything else! As a marketer, I’ve got a few pet peeves when it comes to copywriting: useless phrases that even the biggest brands use. Clean up your messaging by cutting these three (almost)…

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Case Study: Emergency Physicians Associates Website Redesign

By Lucas Forsythe | January 9, 2024

In 2023, Emergency Physicians Associates (EPA) reached out to us at Blue Griffin to create a new website. The medical group provides emergency physician staffing for hospitals and urgent care centers throughout California. Their former website was quite dated, and an update was much needed to help attract new clients and new talent! “Our group…

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What Are the Best Website Tools for a Redesign?

By Lucas Forsythe | January 8, 2024

Some of our favorite projects are website design projects! There’s nothing more satisfying then launching a fresh new brand presence online with a website that looks great and works great. A successful website design is primarily dependent on a proven process: communicating, planning, and collaborating in such a way that everyone gets exactly what they…

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Case Study: Compression Solutions SEO Sprint Drives Immediate Impact

By Lucas Forsythe | December 28, 2023

A lot of people think of SEO as a long game, and while that’s generally true, you can achieve short-term gains (or losses) with the right (or wrong) practices.  While all of our content marketing is geared toward steady SEO growth, we’ll often set aside dedicated time and effort to focus on SEO. We pull…

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D.I.Y. Video Tips

By Maria Forsythe | February 25, 2021

Create a clear and engaging casual video message with our top D.I.Y. video tips.

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Introducing Blue Griffin Creative Marketing

By Lucas Forsythe | January 21, 2021

Things will literally look different for us in 2021… today we are rebranding!

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New Year, New Chapter – We’re Rebranding!

By Lucas Forsythe | January 4, 2021

This month we begin a new chapter in the story of our world, our businesses, and our personal lives. Life is broken up into chapters for a reason; our brains crave concise story loops, bound by natural beginnings and endings.

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