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Blue Griffin Blog

Case Studies and Marketing Insights

Do You Really Need WordPress Website Management?

I recently spoke with a client facing a familiar scenario. They’re almost done building a new WordPress website with a large agency. The end product…

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Case Study: Contaminoff Technical Brand Launch

Microbial contamination is a universal problem in water-based paints and coatings, but it’s not particularly well understood, and people don’t like to talk about it….

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Building a Growth Engine: When Marketing and Sales Work Together

Every company wants to grow. They’re investing in sales and marketing and experimenting with different tactics, campaigns, and tools. Leadership and marketing are putting in…

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Stop Scrolling & Start Engaging: Boost Your LinkedIn Content with Personal Engagement

If one of your goals is to better engage your B2B target audience, LinkedIn is certainly one of the best places to start. According to…

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True Grit: Xtreme Wear Parts Content Marketing

In 2026, Astrak US engaged Blue Griffin to help bring one of its subsidiary brands to life through content. Xtreme Wear Parts specializes in mulcher…

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Back on Track with Rubber Track Canada

In 2026, Astrak US engaged Blue Griffin to help bring one of its subsidiary brands to life through content. Rubber Track Canada specializes in rubber…

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What’s in a Content Package? (Featuring DevReady.io)

Ok, so you’re ready to publish some content to build authority, educate your customers, and drive conversions… but where do you start? What does that…

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10 Years of Blue Griffin: Why We Still Believe in the Power of People

Ten years. That’s how long it’s been since we started this little creative experiment that eventually became Blue Griffin. Back then, it was just me…

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Blue Griffin Welcomes Ally Lightle, Account Manager

We’re so excited to announce that Ally Lightle has joined Blue Griffin as our new Account Manager. With an eye for focus and organization, her…

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Will AI Replace Content Marketers?

As the founder of a content marketing agency, everyone wants to know if we’re worried about AI content marketing taking over our business. Nope. Don’t…

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